This is your:
Plan B
The super senior strategy resource on tap, when you need it, how you need it.
Timelines are getting shorter and budgets tighter while the volume of work continues to grow, yet having very senior brand strategy resource in house is often not affordable, or, if there, frequently over-stretched.
Plan B fills that gap.
Headed by two Planning Directors, with over 60 years of brand positioning and communication strategy experience between them, Plan B works as a duo to ensure top level delivery across a wide range of strategy needs.
We work in two ways:
A) You give us the task, brief, problem, we come back with an approach and answer. We take the issue off your hands, to an agreed scope of works and budget.
B) We work with and coach your team, (which might be lacking experience, in the task at hand). It’s slower but teaches as well as solves, to an agreed scope of works and budget.
“Working across our portfolio with individual brand management teams Charles and Tim managed to give far greater focus, clarity and direction to our thinking. Creating strong briefs for each brand that have been embraced internally and are now driving creative development.”