About
Plan B
Super senior strategy resource on tap when you need it, how you need it.
Charles Wigley is former Chairman and Head of Strategy for BBH Asia and is author of ‘The 100 Things A Planner Should Know’.
Tim Hollins was an International Planning Director at BBH and TBWA and a founding partner of planning consultancies Red Spider and Headmint.
In addition to their work in the UK both have extensive international experience.
“Unlike most brand gurus Chaz knows he is the pathfinder not the pilot. And what a brant pathfinder he is. Calmness personified he helped us deliver a major rebrand of a global financial services firm, from a standing start in a matter of months during lockdown. When he speaks everyone listens. And then does.”
“A clear articulation of the purpose of a brand, its vision, positioning, values and behaviours is essential. A clear understanding of the world around a brand is also very important. Tim has been an extraordinary partner to help us in this journey to get better and more confident.”